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Ethnocentric Bias


This is the tendency to perceive the world from your own cultural group, such as your ethnic group, national group and so on. A consequence of this is that explanations may only work for certain cultural groups.

Most of the well known psychological research reported from before the 1980s was carried out in American universities using White, middle-class undergraduate students who are hardly representative of anybody other than American, White, middle-class undergraduate students. Therefore we have to question the findings of studies which attempt to generalise their findings to the population as a whole.